Museum and Bećarac Square in Pleternica
Its value was recognized by UNESCO and it was included in the list of protected intangible cultural assets. Bećarac is more than a traditional song, it is an intrinsic part of the Slavonic lifestyle, it intrigues musicologists, ethnologists, sociologists, psychologists, linguists... and the creative people of Pleternica have turned it into a brand.
They named the modern central city square after it, with a heart-warming Slavonian story woven into the panels and murals depicting fertile fields, furrows, golden ears of corn, meadows, plentiful meals, joy, and song... Everything that makes Golden Slavonia original and recognizable.
To the east is the bank of the river Orljava, and on the western part of the square there is a kind of amphitheater under which the world's first multimedia and interactive Interpretation Center Museum of Bećarac is hidden. It is a perfect combination of contemporary architecture, modern technology, a rich past, and tradition that is perfectly preserved and respected in Slavonia. There you will discover all the richness and beauty of this part of Croatia - you will come as a guest and leave as a friend.